Millennials Are Sick of Drinking

Homeownership. Golf. Mayonnaise. And napkins. Millennials have been accused of killing a lot of things. Most recently it seems that alcohol industry is in their crosshairs. But is this generation
actually drinking less? I had seen a lot of articles claiming that Millennials
were getting sober in notable numbers. When I started to dig into it I found
that it wasn’t really true. Millennials aren’t actually drinking less but it
seems like they want to. Amanda posted a tweet to find out more. Within an hour I
had over a hundred emails, a bunch of dm’s. I would say I am pretty sick of drinking mainly because
it makes me sick. Well it used to be a much bigger part of my life. Drinking looks expensive to me. I think the turning point for me was when I like had to somehow be an adult at work and like the present and focus. I’m sick of finding meaning in alcohol. It seemed like something that people wanted to talk about and hadn’t had an outlet to talk about yet. The idea is that it’s not that
people’s habits are changing quite yet but the people’s attitudes are changing. One reason Millennials might view alcohol differently than previous
generations is because their lives are so different. The story of Millennials is the story of a group of people trying to navigate a
series of cultural obstacles that their parents and grandparents generations did
not contend with. The friction over things like drinking is an indicator of that. This is a generation that is less likely
to have children or own a home than their parents were at the same age.
They’re redefining the idea of adulting For older generations marriage and kids
and the suburbs have been sort of a natural off-ramp from drinking habits of
somebody’s early 20s but when you don’t have marriage and kids and homeownership
in the suburbs there’s no template for how to conduct a social life in your 30s
without those things. So you just sort of default to what you’re doing in your 20s
but for people in their 30s it’s a lot harder to drink that much. Another reason to reevaluate alcohol: Money. Millennials are likely to be the first group in modern history to end up worse off than their parents. Alcohol is a potential victim of that.
Alcohol is is not cheap. But for this generation financial straits don’t
always equal poor taste. Millennials have been exposed to a lot of like nice things so you’ve got this like tension between what Millennials like and what
Millennials can afford and that is going to create some problems. And in America’s
all-or-nothing drinking culture moderation is rare. Either you’re sober or you rage. What Millennials in particular are
trying to do now is trying to forge like a middle path. In Brooklyn businesses are
already capitalizing on this shifting tide. Booze free bar, “Getaway,” opened
earlier this year. With a menu full of mocktails, it could be a blueprint for
businesses looking to accommodate teetotaling trends. Ultimately if Millennials are starting to change their attitudes toward alcohol the change in
habits could happen with Gen Z. Gen Z is drinking less than any other generation has at their age and Gen Z are in high school and college right now. What’s behind today’s dip in teen and young adult binge drinking? Some researchers
believe decades of public health campaigns have effectively conveyed the
risks of heavy drinking. I think that that is your first indication of a real
sea change if Americans can have a more reasonable relationship to alcohol
that’s good for everybody. Hi everyone, thanks so much for watching. If you liked what you saw please subscribe to our
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78 thoughts on “Millennials Are Sick of Drinking

  • Another generational difference? Weight gain. Watch our earlier episode on why it was easier to stay skinny in the 80s:

  • Ads from public health campaigns do not seem to be the main reason. Stress seems to be a much larger reason why gen z don’t drink, at least in many sub groups. Applying to college and having a productive time in HS seem to be big reasons why people are not drinking; same for college worried about employment after and how drinking may sabotage employment prospects, whether through lack of studying and poor grades or doing something stupid.

  • Alcohol is an effective social crutch for anxious teens and college students, which means many do not learn the proper ways to grow out of that social anxiety or develop coping mechanisms. There is also this idea that "cool" and "fun" people drink whereas sober people are lame prudes.

  • I reckon a key part to the fall in drinking is the rise of other “distractions” like games and so forth. The online platform is where gen z socialise, instead of at parties so they drink less often because they go to less parties as what millennials would do. Additionally anti drinking campaign don’t affect children but rather the parents who may be enforcing stricter rules on their children.

  • You shoul come to S-pain, your argument will change radically! People here drinks like hell for no reason other than 'it's friday, why not', 'why will I not drink'

  • Drinking is a social drug – unless you have issues. Since Millennials don't go outside and live on social media – we have less drinking. Not that hard to figure out.

  • Another likely reason we're sick of booze is because we have way higher rates of anxiety and depression, and basically all the medications that treat those conditions are HUGELY CONTRAINDICATED FOR ALCOHOL. I never liked the taste of alcohol to begin with but people act like you're a fucking alien if you say you don't drink, but now my antidepressants let me escape the weird backlash because drinking alcohol at any point while I'm on this med has a pretty high chance of making me have a seizure and fuckin DIE.

    It's not just "I can't swallow my meds with a shot of rum" and it's not "I have to wait a few hours after taking my meds before I can have alcohol" I mean it's "for the entire span of time I take this medication, and for several weeks after my last dose if I ever stop taking it, I can't drink any amount of alcohol, ever, in fact I probably shouldn't even look at anything alcoholic for too long, OR I COULD FUCKING DIE." So instead of having to justify my even being born if I'm not going to drink, I have the get out of peer pressure free card of "I'd love to but I can't cuz it might kill me!" So I get "aw, that sucks" instead of "what the hell is wrong with you?" lol.

  • I like this trend. Good for Gen Z. In my mind there is no need for regular drinking. It's okay occasionally if you don't have a problem with addiction, or binging, but alcohol is ultimately a poison. It's a health hazard. I'm a Gen Xer. I enjoy being sober most of the time and drinking only about once a month — or less. My kids were born in 2000 and 2003. Hopefully they will be mostly or completely sober too. Maybe Gen Z and Millennials have seen too many people who have been poorly affected by substances. Maybe they realize it's not worth it. Maybe we are evolving. It's a good thing.

  • I’m surprised that nobody seem to mention the Internet here. If people are going out to meet each other less, because they can talk to each other while alone, there’s not the same need to go to a bar

  • I can count on one hand the glasses of alcohol I've had and I'm 25.I don't enjoy it and I feel like most people my age drink because of social pressure.

  • I’m a millennial but I go for an occasional craft beer or craft cocktails where I live. I drink coffee more than alcohol

  • American drinking culture was always odd, why binge if you can curate company you all rady enjoy sober and can get to relax future?

  • "America's all or nothing drink culture" – any Americans that have actually left their country, particularly to visit the UK or Europe, will know that their drinking culture is generally pretty healthy in comparison. If my two months of working in the states taught me anything, it's that you guys can't drink for shit. (edit – which, as I'm getting older, I'm realising is actually a pretty good thing over all.)

  • Would be great if it were like that! I'm 38 and quit drinking.. I've heard rumors that finnish youths are drinking less than my generation.. I hope that they have had enough.. At least they've heard and seen enough..

  • "Millenials aren't drinking less but it seems like they want to."
    That may be the dumbest thing I've heard all week. Why do these "millenial" stories always presuppose that any generation is a monolithic group of people who think and act with the same motivations? If a piece requires Twitter as a research tool it's almost guaranteed to be junk journalism. Why do I watch this garbage?

  • Yes, alcohol is one of the hard drugs and has an extremely negative influence on my health.

    … well, it would, but hard narcotics like alcohol are not for me.

  • I don't know, maybe we "kill" industries because we have less disposable income then previous generations, or maybe we value different things, or maybe do some actual journalism

  • well if i find time and people to drink with i drink
    but there is no time for drinking in ur first 2 semesters of Physics
    but if u look at economics students u can clearly tell that drinking isnt dying out anytime soon

  • One thing that was not mentioned was dui laws. How much was a dui for a baby boomer compared to a $12,000 dui today?

  • Its because millennials are just smoking more weed now more frequently. As a millennial i'm bored of alcohol and prefer weed and other drugs more now.

  • Wait, millenials are accused of breaking the housing marked they can't afford? And how do sales statistics account for the homebrewing going on in every second garage?

  • I've seen this and experienced it first hand. Heavy drinker in twenties, as were friends. Things are changing – health is the focus, diet is, feeling good holistically, forging connections, creating community. People I know are finding meaning through meditation, social engagement, travel, entheogens, instead of alcohol, golf, big houses, consuming. more than that there's a feeling of wanting to see the world at large improve. it's not everybody, it's not all the time, but it's nice to see and a welcome change from the go-go eighties and casual solipsism of capitalism that tells you to keep your head down, look after number one.

  • Yes, alcohol is expensive, and gives you bad judgement, as seen by me, a Gen-Xer, the invisible generation. I never saw the attraction, and I've never drank enough to notice any mental effect. In comparison coffee is cheap, especially if you make at home, or drink at work for free and wakes me up,. That would be harder to give up, although I will water it down to avoid not drinking more than maybe 16oz/day.

  • I am a millenial myself, I guess. Millennials are drinking less because they are less social and go out less. They have less money to do those things, and society in general is atomising, with fewer group situations from clubs, societies, churches etc being created. Also we are addicted to smartphones, which have replaced many other addictions.

  • I never liked the taste or smell of alcohol to begin with. Plus, I gotta be level headed just incase the shit goes down and I have to talk to the popos.

  • I like the odd drink but not big on drinking. As I've got older, I definitely don't want to drink all that much. I'm part of the X generation… I say good luck to them.

  • Alcohol sucks. If you need a chemical to feel happy then it means you're miserable. Work on that instead. It's not going to go away.

  • It's just two simple reasons. First it's a low quality of alcohol beverages. Second it's bad for our brains. So it's basically a poison. That's it.

  • Mid 30s millennial here. We still drink but not ridiculous amounts (cause we need to be alert the next day for work) and not any garbage offered. We've been exposed to so many brands that many of us know what is good and how to budget for its cost, or which things are cheap and still taste nice. Responsible drinking has also been drilled into our heads since we were teens so in every group there are a few who'll stick to water or a soda because they're driving or want to explore the interesting mocktails many bars offer. Other reasons are health, and issues related to alcoholism in the family.

  • I think it's part of larger trend, the current generation seems to be more health conscious than ever, like going to the gym, eating well, etc.

  • Definitely not in Germany.. the youth is still binge drinking. I actually saw a study that stated that about 30% of US college students may be high functioning alcoholics or have symptoms of alcohol abuse. So yea

  • I dislike alcohol, but I wouldn't pay for "mocktails".. seems like expensive sugar water, but some people like expensive sugar water I guess

  • Drinking was a social thing I/we did even back in my high school years, but I don't think the newer generations socializes as much as previous generations did. My small town was hopping with kids and cars, looking parties on Friday and Saturday nights. Nowadays, the same small town is completely dead on those nights. I believe the newer generation likes to stay home to watch Netflix or play their counsel games, my generation went to bon fire parties to socialize and drink.

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