Boulder begins taxing sugar sweetened drinks


ANY WAY.>>>IT TASTE SO GOOD. OBESITY AND DIABETES LEAD TO RISING HEALTHCARE COSTS, MOST PEOPLE ARE BLAMING SUGARY DRINKS. TODAY THE SUGARY DRINK TAX TAKES EFFECT IN BOULDER.>>Reporter: HERE AT GROCERY STORES, IN BOULDER, COLORADO, UC NATURAL AND HEALTHY WRITTEN ON EVERYTHING. STARTING TODAY, EVEN IF IT SAYS ORGANIC, IF IT HAS SUGAR IN IT, IT IS GOING TO BE TAXED HIGHER. DO YOU LIKE TO DRINK SUGAR? IT IS HARD TO TELL A CHILD NO SUGAR. NOW THE CITY OF BOULDER IS TELLING EVERYONE THAT IF YOU WANT THE SWEET STUFF, YOU WILL HAVE TO PAFOR.>>THE BALANCING OF TAXING IN OBESITY.>>Reporter: HEALTHY BOULDER KIDS, WHICH CAMPAIGN FOR THE TAX SAID EVERY 12 OUNCE SUGARY DRINK INCREASES THE OBESITY RISK BY 60 %. THAT ARGUMENT CONVINCE VOTERS TO PASS THE TAX.>>THE SIMILAR AVENUE.>>>Reporter: THE TWO CENTS PER OUNCE IS THE TAX. THAT IS $.32 ON THE 16 OUNCE BOTTLE OF SODA OR JUICE. THE SYRUPS OR POWDERS USED IN PLACES LIKE COFFEE SHOPS. NOT EVERYONE AGREES THESE TYPES OF TAXES WORK TO CHANGE BEHAVIOR. MANY ADMIT THAT WHEN THEY WANT SUGAR, THEY WOULD BE WILLING TO PAY MORE.>>I COULD HAVE STAYED HOME AND MADE THE SAME THING FOR A DOLLAR. I LIKE THE WORK THAT THEY DO IT. IF IT COST ME MONEY, I DON’T NOTICE THE DIFFERENCE.>>Reporter:YOU WON’T NOTICE THE COST FOR A FEW WEEKS. THE TAX WILL BE CHARGED TO THE DISTRIBUTORS WHO WILL THEN LIKELY PASS IT ON TO RETAILERS AND RESTAURANTS. THEN THAT WILL BE PASSED ON TO YOU, THE CUSTOMER.>>Reporter: KNOW THAT THAT MONEY IS GOING TOWARDS HEALTH

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